Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management
'Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management' Summary
"Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management" is a book written by Herbert Newton Casson. The book was published in 1909 and has been widely acclaimed as one of the pioneering works in the field of advertising and marketing.
Casson's book offers a detailed analysis of advertising and sales from the perspective of scientific management. The author was inspired by the works of Frederick Winslow Taylor and his principles of scientific management, which emphasize the importance of optimizing work processes to increase efficiency and productivity. Casson applied these principles to the field of advertising and sales, arguing that the same scientific approach could be applied to these areas to achieve similar results.
The book is divided into three parts, with the first part providing an overview of the principles of scientific management and their relevance to advertising and sales. In the second part, Casson focuses on the various techniques and strategies used in advertising and sales, such as the use of slogans, appeals to emotion, and the importance of creating a brand image. The final part of the book explores the challenges facing advertisers and salespeople, such as competition and changes in consumer preferences, and offers strategies for overcoming these challenges.
Casson's book is notable for its detailed analysis of the principles of scientific management and their application to the field of advertising and sales. The author's emphasis on the importance of data analysis and the use of scientific methods in marketing was ahead of its time and has since become widely accepted as best practices in the field.
In summary, "Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management" is a groundbreaking work in the field of marketing and advertising. Casson's use of scientific principles to analyze and improve advertising and sales techniques has been highly influential, and the book remains a relevant and valuable resource for marketers and business owners today.
Book Details
Language
EnglishOriginal Language
EnglishPublished In
1909Author
Herbert Newton Casson
Canada
Herbert Newton Casson was a Canadian-American author and journalist born on September 16, 1869, in Bracebridge, Ontario, Canada. He was the author of many books on history, science, and biography,...
More on Herbert Newton CassonDownload eBooks
Listen/Download Audiobook
- Select Speed
Related books
Special Report on Negro Domestic Service in the Seventh Ward Philadelphia by Isabel Eaton
The book is a study on the domestic service industry in the Seventh Ward of Philadelphia, focusing on the African American community. Eaton conducted...
A History of the Comstock Silver Lode and Mines by Dan DeQuille
This is a brief account of the Comstock Lode silver mines, and description of the geographic features of the state of Nevada including the railroads....
The Boise Survey by Jesse Brundage Sears
A complete survey of the Independent Boise School District, Boise, Idaho was conducted over two weeks, with the purpose to study and observe the schoo...
Little Journeys to the Homes of Great Businessmen by Elbert Hubbard
Elbert Hubbard describes the homes of authors, poets, social reformers and other prestigious people, reflecting on how their surroundings may have inf...
The Trial of a New Society by Justus Ebert
In 1912 textile workers in Lawrence, Massachusetts, mostly immigrants, went on strike in response to a pay cut, speedups, and unsafe working condition...
Triumphant Democracy by Andrew Carnegie
Subtitled "Fifty Years' March of the Republic," this is steel tycoon Andrew Carnegie's love letter to America, first published in 1886, an impassioned...
The London and Country Brewer by Anonymous
Step back in time to 18th-century London and embark on a fascinating journey through the world of brewing with The London and Country Brewer. This cap...
Money and Trade Considered by John Law
Money and Trade Considered: With a Proposal for Supplying the Nation with Money is an early economics text written by John Law of Lauriston, published...
Thrift by Samuel Smiles
"This book is intended as a sequel to Self-Help and Character. It might, indeed, have appeared as an introduction to these volumes; for Thrift is the...
Reviews for Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management
No reviews posted or approved, yet...