"Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management" is a book written by Herbert Newton Casson. The book was published in 1909 and has been widely acclaimed as one of the pioneering works in the field of advertising and marketing.

Casson's book offers a detailed analysis of advertising and sales from the perspective of scientific management. The author was inspired by the works of Frederick Winslow Taylor and his principles of scientific management, which emphasize the importance of optimizing work processes to increase efficiency and productivity. Casson applied these principles to the field of advertising and sales, arguing that the same scientific approach could be applied to these areas to achieve similar results.

The book is divided into three parts, with the first part providing an overview of the principles of scientific management and their relevance to advertising and sales. In the second part, Casson focuses on the various techniques and strategies used in advertising and sales, such as the use of slogans, appeals to emotion, and the importance of creating a brand image. The final part of the book explores the challenges facing advertisers and salespeople, such as competition and changes in consumer preferences, and offers strategies for overcoming these challenges.

Casson's book is notable for its detailed analysis of the principles of scientific management and their application to the field of advertising and sales. The author's emphasis on the importance of data analysis and the use of scientific methods in marketing was ahead of its time and has since become widely accepted as best practices in the field.

In summary, "Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management" is a groundbreaking work in the field of marketing and advertising. Casson's use of scientific principles to analyze and improve advertising and sales techniques has been highly influential, and the book remains a relevant and valuable resource for marketers and business owners today.