"On Building a Theatre" by Irving Pichel is a must-read book for anyone interested in the theatre industry. The book was published in 1947 and is still relevant today as it offers valuable insights into the world of theatre and the challenges involved in building a successful theatre.

Pichel, a prominent American actor, director, and screenwriter, shares his experiences and insights on building and maintaining a successful theatre in this comprehensive guide. His practical advice is rooted in his own experiences as a theatre director and producer, making it an authentic and genuine source of knowledge for aspiring theatre professionals.

The book is divided into four sections, each addressing different aspects of building a theatre. The first section, "The Idea," covers the initial stages of building a theatre, including financing and finding the right location. Pichel emphasizes the importance of a strong and unique concept that will set the theatre apart from its competitors.

The second section, "The Production," focuses on the creative aspects of theatre production, including casting, staging, and production values. Pichel stresses the importance of engaging the audience and creating a memorable experience through effective storytelling and production design.

The third section, "The Marketing," explores the various strategies involved in promoting and marketing a theatre. Pichel provides practical advice on advertising, public relations, and community engagement to help build a loyal and supportive audience.

The final section, "The Management," covers the administrative and financial aspects of running a theatre. Pichel offers guidance on managing budgets, hiring staff, and ensuring the smooth operation of the theatre.

Throughout the book, Pichel emphasizes the importance of collaboration and teamwork in building a successful theatre. He stresses the need for a dedicated and passionate team of professionals who share a common vision and work together to bring that vision to life.

One of the most interesting aspects of the book is Pichel's emphasis on the importance of the audience. He stresses the need for a theatre to create an experience that engages and resonates with the audience, rather than simply presenting a play or performance.

In conclusion, "On Building a Theatre" is a valuable resource for anyone interested in the theatre industry. Irving Pichel's practical advice, combined with his passion and experience, make this book a must-read for aspiring theatre professionals. The book's emphasis on collaboration, creativity, and audience engagement is as relevant today as it was when it was first published, making it a timeless resource for anyone looking to build a successful theatre.